Land for Sale in Greater London
London · ENGLAND
Key Facts
Avg. Price/Acre
£2,500,000
area
607 sq miles
major Towns
City of London, Westminster, Camden, Greenwich, Croydon
population
8,982,000
Local Planning Authority: View planning portal →
# Land for Sale in Greater London
Greater London represents one of the most unique and challenging land markets in the United Kingdom. As the nation's capital and a global financial centre, the availability of undeveloped land is severely constrained, making any opportunity particularly significant for investors and developers. With a population exceeding 8.9 million across 607 square miles, Greater London encompasses 32 boroughs plus the City of London, each with distinct characteristics and planning frameworks governed by the London Plan and individual borough policies.
The Greater London land market is characterised by exceptional values per acre—often the highest in the country—driven by intense development pressure, excellent transport infrastructure, and proximity to world-class amenities. Unlike rural counties where agricultural land dominates availability, Greater London's land opportunities typically consist of brownfield sites, small infill plots, garden land in outer boroughs, and occasionally institutional landholdings reaching the market. The Metropolitan Green Belt, which encircles London and covers approximately 35% of Greater London's area, provides crucial protection against urban sprawl but significantly limits development opportunities in boroughs such as Bromley, Hillingdon, and Enfield.
For prospective land buyers, Greater London offers potentially transformative opportunities, though navigating the market requires specialist knowledge of planning policy, land remediation, and the complexities of London's development landscape. Whether considering a small development site in Croydon, a garden plot in suburban Harrow, or a larger strategic site, understanding the interplay between the London Plan, borough-level policies, and national planning guidance is essential.
Types of Land Available in Greater London
Brownfield Development Sites constitute the majority of land opportunities across Greater London. These previously developed sites—ranging from former industrial premises to disused commercial buildings—are actively encouraged for redevelopment under London's brownfield-first policy. Areas such as Greenwich Peninsula, King's Cross, and Battersea Power Station have demonstrated the transformative potential of brownfield regeneration. Buyers should budget for site investigation, potential contamination remediation, and demolition costs, which can be substantial but are often offset by the premium residential or commercial values achievable.
Small Infill Plots and Gap Sites appear regularly in inner and outer London boroughs. These compact parcels—often former garage blocks, narrow strips between buildings, or corner plots—can accommodate mews houses, small apartment blocks, or townhouses. Boroughs like Wandsworth, Ealing, and Barnet see regular turnover of such opportunities, typically between 0.05 and 0.25 acres.
Residential Garden Land in outer London boroughs occasionally becomes available, though planning restrictions on garden land development introduced in 2010 have significantly reduced permissions. Nevertheless, plots in areas like Bromley, Havering, and Richmond upon Thames may offer potential, particularly where existing plot sizes are substantial and local character can be preserved.
Commercial and Mixed-Use Opportunities have expanded following policy shifts encouraging residential conversion and mixed-use schemes. Former office blocks, light industrial units, and retail premises across all London boroughs may present viable development opportunities under Permitted Development Rights or through planning applications for change of use.
Key Locations and Infrastructure
Greater London's connectivity is unparalleled in the UK. The Transport for London network includes 11 Underground lines, Overground services, the Elizabeth Line (Crossrail), Docklands Light Railway, and extensive bus routes. Major rail termini—including King's Cross St Pancras (Eurostar), Paddington (Heathrow Express and Great Western services), London Bridge, and Victoria—provide national and international connections. Six major motorways serve London: the M1, M3, M4, M11, M20, and M25 orbital motorway, with the North and South Circular roads forming inner ring routes.
Major towns and employment centres include the City of London (global financial district), Westminster (government and culture), Canary Wharf (finance and professional services), Camden (creative industries and tourism), Croydon (London's largest office centre outside Central London), and Greenwich (maritime heritage and regeneration). The West End, Shoreditch, Stratford, and White City represent additional significant employment and commercial hubs.
London City Airport in Newham and proximity to Heathrow, Gatwick, Stansted, Luton, and Southend airports provide exceptional air connectivity for business and leisure.
Planning and Development Considerations
The planning permission process in Greater London operates through a two-tier system. The Mayor of London sets strategic policy through the London Plan, whilst individual borough councils determine most planning applications. Strategic applications exceeding certain thresholds (typically 150 residential units or significant commercial floorspace) require referral to the Mayor, who may 'call in' applications for determination.
The current London Plan (2021) emphasises:
- Housing delivery targets: London requires 52,000 new homes annually, with each borough allocated specific targets
- Affordable housing: Generally 35-50% on schemes, depending on location and viability
- Good Growth principles: Development must be sustainable, inclusive, and environmentally responsible
- Design quality: Proposals must demonstrate high architectural and urban design standards
- Green infrastructure: Protection and enhancement of London's green spaces, urban greening factor requirements
Metropolitan Green Belt policy is strictly applied across outer London boroughs. Development within Green Belt is generally limited to agricultural buildings, essential infrastructure, or limited infilling in defined villages. Approximately 22,000 hectares of Greater London falls within Green Belt designation, predominantly in Bromley, Enfield, Havering, Hillingdon, and Richmond upon Thames.
Article 4 Directions remove Permitted Development Rights in numerous London locations, meaning changes of use that would normally proceed without planning permission instead require formal applications. Many boroughs have implemented Article 4 Directions covering office-to-residential conversions in town centres to protect employment space.
Conservation Areas cover approximately 25% of Greater London, with over 1,000 designated areas protecting historic character. Development within Conservation Areas faces enhanced scrutiny regarding materials, design, and impact on heritage assets. Westminster alone contains over 75 Conservation Areas, whilst boroughs like Camden, Kensington and Chelsea, and Richmond upon Thames have extensive coverage.
Flood Risk affects substantial parts of London, particularly along the Thames and its tributaries. The River Thames, Lea, Wandle, and numerous other watercourses create Flood Zones 2 and 3 across boroughs including Greenwich, Tower Hamlets, Wandsworth, Richmond, and Hounslow. The Thames Barrier provides crucial protection, but climate change and tidal surge risks necessitate detailed Flood Risk Assessments for developments in affected areas. The Environment Agency's flood maps should be consulted early in any land evaluation.
Contaminated Land is prevalent given London's industrial heritage. Former gasworks, railway lands, manufacturing sites, and infilled watercourses create potential contamination risks. Phase 1 and Phase 2 site investigations are typically required for brownfield land, with remediation costs varying from modest to substantial depending on contamination severity.
Investment Potential and Market Trends
Greater London's land market demonstrates exceptional resilience and long-term value appreciation, though it operates on entirely different dynamics to rural land markets elsewhere in the UK. Agricultural land prices—where the tiny amount of surviving farmland is marketed—can reach £20,000-£40,000 per acre or higher when hope value for future development exists, compared to £10,000-£12,000 for agricultural land in surrounding counties.
Development land values vary enormously by location and use class:
- Prime central London residential sites: £10-50+ million per acre
- Inner London residential sites: £3-15 million per acre
- Outer London residential sites: £1-5 million per acre
- Commercial/mixed-use sites: Values reflect floorspace potential and location
Current market trends include:
Build-to-Rent schemes attracting institutional investment, particularly in well-connected locations near Stratford, King's Cross, Wembley, and Nine Elms. These large-scale residential rental developments offer stable long-term returns.
Urban intensification around transport nodes, with Opportunity Areas designated for significant housing and employment growth. The Mayor has identified 46 Opportunity Areas capable of delivering 300,000 homes and 470,000 jobs, including Vauxhall-Nine Elms-Battersea, Old Oak Common, Euston, and Croydon.
Industrial land retention has become a priority following decades of loss to residential conversion. London's industrial land supports logistics, light manufacturing, creative industries, and 'last-mile' delivery infrastructure essential to the capital's functioning.
Environmental performance requirements are strengthening. The London Plan mandates carbon reduction targets, urban greening factors, and Sustainable Drainage Systems (SuDS), affecting development viability and design.
Community Infrastructure Levy (CIL) and Section 106 obligations add substantial costs to development in London. CIL rates vary by borough but typically range from £35-£200+ per square metre for residential development, with additional S106 requirements for affordable housing, transport improvements, and community facilities.
For those considering entering London's land market, obtaining a professional land valuation is essential given the complexity and high stakes involved. The interplay between planning policy, site constraints, remediation costs, and end values requires detailed analysis.
The Complete Guide to buying land in the UK provides valuable context, though Greater London's market operates with unique characteristics that demand specialist legal, planning, and surveying advice. Working with professionals experienced in London's development landscape is crucial for successful land acquisition and realisation of development potential in this exceptional but challenging market.
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